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Reducing Stigma

Stigma encompasses negative stereotypes which lead to individuals or groups being marginalised or discriminated against. Sentiments of shame and disapproval can surround alcohol and drug use across society. 

It has been found that when compared with people suffering from substance-unrelated mental health issues, alcohol-dependent persons are: 

  • Less frequently regarded as mentally ill  
  • Held much more responsible for their condition 
  • Provoke more social rejection and more negative emotions 
  • Are at particular risk for structural discrimination.  

Stigma is harmful in that it can create barriers for individuals to access support, advice and treatment in relation to alcohol and drugs. Certain groups can be more likely to experience stigma in relation to alcohol and drug use. For example, there is overall less acceptance of women’s drinking, and women who drink are “more likely to be portrayed negatively compared to men”.  

In addition, individuals can experience stigma in relation to alcohol and drugs when applying for jobs. Although employers are willing to consider supporting existing staff who develop addictions, “they are much less willing to recruit people with an existing history of dependence”.  

 

Improving understanding amongst the general public about dependency and recovery to reduce fear and blame  Workforce training and development to improve service responses for those who are accessing support  Addressing the legislative and administrative barriers which reinforce stigmatisation such as unlawful Criminal Records Bureau checks and the exclusion of ex-offenders  Empowering those recovering from substance use to challenge language used and reporting in the media  Improving community participation and contact with those in recovery, as it has been shown that those who have “closer contact with people with a history of drug problems have more positive attitudes towards them”.